Welcome Week is unique in that it is tied to the university, but it obtains a special opportunity to curate its own brand. However, its affiliation to the university lends these application process pieces to follow Bethel University’s brand guidelines.
The Spring before Welcome Week unfolded, the theme was chosen. From there, the logo was created and became the main star of the WW branding. Its big debut is on the t-shirt that the 80 person team plus campus staff wear during the week. It also shows up on materials such as this devotional booklet that every new student receives on the day they move in.
Welcome Week is a high energy time. Seeing all the layers come together, setting a welcoming tone for the new students and their families, created a highly gratifying experience.
Check out the professional video that captured the high spirited week of welcoming Bethel University's new students home.
